Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
نویسندگان
چکیده
منابع مشابه
Understating the model of consumer response to cause related marketing campaigns; a tool for catching people`s participation through companies
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ژورنال
عنوان ژورنال: Journal of Nonprofit & Public Sector Marketing
سال: 2020
ISSN: 1049-5142,1540-6997
DOI: 10.1080/10495142.2020.1726253